F Florencia Candini
Open to senior brand & brand-manager roles

Design is thinking made visual.

— Saul Bass

I'm Florencia — a Senior Brand Designer & brand strategist who turns complex products into clear, vibrant brands. From identity and positioning to websites, campaigns, and AI-driven storytelling, I connect strategy with execution across teams.

View selected work → ↓ Download CV florenciacandini@gmail.com
7 yrs
design, brand & marketing
B2B tech
SaaS, consulting & fintech
Strategy → execution
end-to-end brand
Some of the brands & teams I've designed for
QountiTech AGDesign Pickle SoftheonMissaraClínica Privada AlvearIPLAN
About

A strategic designer who works across the whole brand.

Across 7+ years in design and marketing, I've transformed ideas into compelling visual narratives — building and evolving brand identities, collaborating with leadership to define strategic direction, managing social channels, shaping internal culture, and delivering external brand experiences like websites. My standout skill is project management: connecting teams and stakeholders to bring brand strategy to life.

Brand Strategy

Positioning, architecture, narrative, and identity systems aligned to business goals and culture.

Creative Thinker

An out-of-the-box approach that turns ideas into visual narratives across every platform.

Detail-Oriented

Meticulous design where every element serves the brand and the user's engagement.

Project Management

Connecting teams and stakeholders — from kickoff to launch — to ship work that moves the needle.

AI & Tech Innovator

Using AI tools for storytelling, speed, and consistency without losing the human touch.

Culture & Content

Multi-channel content and internal initiatives that engage diverse audiences and build culture.

Experience
Qount
Senior Brand Designer
Led Qount's new strategic identity as the world's first Practice Intelligence Platform™ — website, QAI mascot, LMS UI/UX, campaigns and events.
Mar 2025 — Present · Plano, TX
iTech AG
Senior Brand Designer
Drove brand evolution, web & digital, social media strategy, culture & employee engagement, video production, and designer mentorship.
Jun 2021 — Feb 2025 · Arlington, VA
Design Pickle
Pro Graphic Designer
High-volume assets for international clients across SaaS, healthcare, events and e-commerce — ads, brochures, packaging, infographics and more.
Feb 2021 — Jun 2021 · Remote, US
🎓 Graphic Design — Universidad de Buenos Aires Brand Manager Program — Universidad del CEMA (2025) UX Digital Product Design — UBA Adobe Firefly Expert Interaction Design Foundation
Selected work

Brands, built end-to-end.

A look at strategy, identity, and storytelling across SaaS and enterprise — each framed by its purpose, methodology, contribution, and impact. Click any image to view it full-size.

Qount · 2025 — Present

Branding a Practice Intelligence Platform™

Qount logo

As Senior Brand Designer at Qount, I shaped how an AI-native accounting platform looks, sounds, and feels — a redesigned web experience, campaign systems, event presence, and QAI, the intelligence at the heart of the product.

Brand SystemWeb Design Mascot / CharacterCampaigns Event & BoothAI-Driven Visuals

Purpose

Establish a bold, cohesive identity for the world's first Practice Intelligence Platform™ and make a complex AI system feel simple and approachable.

Methodology

Partnered with leadership to define brand architecture, tone and expression; built a modular visual system, the website, and QAI.

Contribution

Led branding & identity, web/digital, LMS UI/UX, the QAI mascot, and marketing/event assets across every touchpoint.

Impact

A unified brand spanning web, product, campaigns and events — with QAI giving the platform a recognizable, human face.

qount.io
Qount homepage redesign
A New Qount Experience landing
New Qount experience landing — intuitive, powerful, AI-first.
AICPA Engage 2026 event social graphic
Event social graphic designed for LinkedIn — AICPA Engage 2026.
ChatGPT for Accountants — Time Saved, Clear Communication ChatGPT for Accountants — Smarter Advisory, Faster Drafts
"ChatGPT for Accountants" campaign — isometric brand system: Time Saved, Smarter Advisory & Faster Drafts.
QAI bee mascot
QAI — the bee mascot & brand character I designed: a modular, collaborative system, like the platform itself.
Beyond CPA practice management webinar header
Webinar header system
Qount trade-show booth
Trade-show booth
Qount · Editorial & Layout

Editorial design — Kaizen CPAs case study

Qount logo

A long-form customer success story turned into a polished, on-brand editorial piece — balancing data, pull quotes, and narrative across a multi-page layout sales teams can hand to prospects.

Editorial DesignTypography Data VisualizationLayout System

Purpose

Present Kaizen CPAs' results as a clear, persuasive editorial story aligned with Qount's brand.

Methodology

Built a flexible layout grid, a hierarchy for headings and pull quotes, and infographics to surface key metrics.

Contribution

Led editorial design, typography, data visualization and page composition end-to-end.

Impact

A sales-ready document that turns complex results into a story prospects can read at a glance.

Kaizen case study cover
Cover — bold, branded opening.
Kaizen case study key results page
Key results & at-a-glance.
Kaizen case study metrics page
Performance metrics & data viz.
iTech AG · Brand Awareness

"Sweet Sixteen" — a 16th-anniversary brand moment

iTech AG logo

A company-wide identity celebrating 16 years of growth — engaging employees, delighting clients, and amplifying brand identity across in-person and digital channels.

Campaign IdentityEnvironmental / Swag Motion TimelineRecap Site

Purpose

Celebrate iTech AG's 16th anniversary, highlighting milestones and culture for employees and clients.

Methodology

Designed the "Sweet Sixteen" identity; oversaw timeline printing & video; collaborated on campaigns and invitations.

Contribution

Created the name, logo, swag, printed & animated timeline, signage, social posts, newsletters and a recap site.

Impact

Strengthened brand pride, boosted digital engagement, and increased traffic through the recap site.

Sweet Sixteen timeline panels installed across the office
Milestone timeline panels installed across the office.
The full Sweet Sixteen installation
The full installation — how it all came together.
Sweet Sixteen anniversary timeline
"Sweet Sixteen" identity & milestone timeline.
Sweet Sixteen branded swag
Branded swag & collateral.
iTech AG · ServiceNow FedForum

Lead Impact — a booth that converts

iTech AG logo

A booth, animated brand video, and social infographics designed to position iTech AG as a trusted federal partner at the ServiceNow FedForum.

Event BrandingBooth Design Motion / AnimationAudience Research

Purpose

Boost brand visibility and generate leads at FedForum, engaging key federal stakeholders.

Methodology

Interviewed VPs to align messaging; collaborated with leadership, marketing & sales; built booth, video and infographics in Adobe.

Contribution

Directed the animation with vendors, designed a vibrant booth, and ensured brand consistency across materials.

Impact

45 MQLs, 120 QR clicks, and 40% social engagement, plus post-event newsletter leads.

iTech AG booth at ServiceNow FedForum
Booth design at the ServiceNow FedForum.
iTech AG event social infographics
Social infographics & results carousel.
45
marketing qualified leads (MQLs)
120
QR code clicks at the booth
40%
social media engagement lift
iTech AG · Social Media Strategy

A social series that builds visibility & culture

iTech AG logo

A holiday-driven social media program linking U.S. holidays with company projects to deliver creative, educational content that adds value to the audience.

Content StrategySocial Calendar LinkedIn & FacebookCopy & Design

Purpose

Enhance brand visibility and engagement by linking U.S. holidays with company projects through creative, educational content.

Methodology

Built a targeted social calendar, designed copy with relevant departments, and used strategic hashtags and client links.

Contribution

Conceptualized and executed the entire series — from design to deployment — ensuring brand standards throughout.

Impact

High engagement and click-through, boosting website traffic, service interest, and talent-acquisition exposure.

Social media post series
Holiday-linked post series — design & copy.
Social media campaign layouts
Multi-platform content system.
iTech AG · Sub-brand

iTech University — a sub-brand for learning

iTech AG logo

An in-house sub-brand that expanded iTech AG's visual identity to boost engagement and recognition among employees and students.

Sub-brand IdentityLogo & Slogan Curriculum BrandingCollateral

Purpose

Expand iTech AG's identity through iTech University to boost engagement and recognition.

Methodology

Aligned branding with company culture, refined concepts with executive feedback, and built a branding curriculum.

Contribution

Led the iTech U logo, slogan and materials; managed timelines and coordinated with vendors.

Impact

Established the sub-brand in-house (reducing costs), boosted enrollment, and amplified social presence.

iTech University branded materials
Logo, certificate & branded materials.
iTech University digital branding
Sub-brand across digital touchpoints.
Missara · Marketing Campaign

Brand identity for a grants-management platform

Missara logo

A cohesive brand identity for Missara, an application built on ServiceNow to modernize the grants-management experience.

Brand IdentityMarketing Collateral Digital AdsBrochure

Purpose

Develop a cohesive brand identity for Missara and communicate its solutions to potential clients.

Methodology

Reviewed Missara's mission & audience; created event banners, cards, digital ads and a downloadable brochure with visual consistency.

Contribution

Led the design and refinement of brand materials, collaborating with Carahsoft's marketing team.

Impact

Strengthened brand recognition and improved client engagement across marketing channels.

Missara booth and mobile mockups
Event & mobile brand applications.
Missara web and brochure design
Web experience & brochure.
What others say

Recognition from the people I work with.

A few words from managers, leadership, coworkers, and direct reports at Qount and iTech AG.

"
Florencia has great strategic thinking — she can translate any vague idea you throw at her into beautiful, purposeful, and aligned outputs. The rebrand, the website, everything visual that has to do with Qount — they're all her accomplishments, and she performed exceptionally in each. Exemplary professional discipline, and remarkable at pivoting through constant change with grace.
IDIrmelin DahlLeadership · Qount
"

Flor is always helping me and everyone pursue excellence — from her well-thought-out advice to what she produces to support iTech U.

PT
Patricia Thompson
Leadership · iTech AG
"

Flor deserves 100% of the kudos! She did a great job giving our iTech AG brand a twist.

EJ
Eva Jungsten
Leadership · iTech AG
"

It's really valuable for our team to have your experience and excellent brand work. Great designer leader!

FR
Franco Romanini
Team · iTech AG
"

A big thank you for the amazing support you gave the Marketing Department while we filled the Director role. Your dedication made a real difference in ensuring continuity and progress.

MS
Marvin Soward
Leadership · iTech AG
"

I appreciate your passion for our culture. You're an amazing teammate to work with!

CP
Colleen Pollock
Leadership · iTech AG
"

Thank you for your creative ideas and support with cultural social media posts. Your passion for culture is inspiring!

ED
Evina Denenberg
Coworker · iTech AG
Tools & systems

The kit behind the work.

DesignAdobe Creative Suite
DesignFigma · Figma Make
MotionAfter Effects · Premiere · Descript
AIClaude · ChatGPT · Open code
AIFirefly · Midjourney · DALL·E
DesignCanva
WebSquarespace · WordPress
CRM & MarketingHubSpot · Mailchimp
Project MgmtMonday · Asana · Trello
AnalyticsGoogle Analytics
DevVS Code · HTML/CSS
CollaborationMicrosoft 365 · Slack

Let's build a brand people feel.

I'm looking for a senior brand or brand-manager role where strategy and design work as one — where the story behind a brand matters as much as how it looks. If that's what you're building, I'd love to help shape it.

Email me → Download CV LinkedIn
florenciacandini@gmail.com /florencia-candini behance.net/flor_candini
Click anywhere or press Esc to close